Built for small businesses ready to grow locally

Built for small businesses ready to grow locally

Websites, local SEO, and digital tools that turn attention into customers.

Websites, local SEO, and digital tools that turn attention into customers.

Websites, local SEO, and digital tools that turn attention into customers.

Pick & Wilt Digital helps service businesses look premium, show up in local search, and automate the busywork that slows growth.

Pick & Wilt Digital helps service businesses look premium, show up in local search, and automate the busywork that slows growth.

Pick & Wilt Digital helps service businesses look premium, show up in local search, and automate the busywork that slows growth.

M/J

Founded by Michael Pickering and Jonathan Wilt — practical strategy, clean execution, measurable local growth.

Growth stack

Local-ready

Premium website experience designed to convert calls, forms, and bookings.

Local search structure, service pages, and reputation signals for nearby buyers.

Custom automation workflows for follow-up, intake, reporting, and operations.

01

Search-friendly websites structured for the services and locations clients actually buy.

02

Clear messaging that makes small businesses feel established, capable, and easy to choose.

03

Automation systems that save time without replacing the personal service customers expect.

Services

Services

A practical growth system for modern local businesses.

A practical growth system for modern local businesses.

We combine design, search strategy, and automation so your business feels premium online and easier to operate behind the scenes.

We combine design, search strategy, and automation so your business feels premium online and easier to operate behind the scenes.

Conversion-focused websites

Fast, polished websites that make your business easier to trust, find, and contact.

Strategy-led structure • Mobile-first build • Clear lead paths

Conversion-focused websites

Fast, polished websites that make your business easier to trust, find, and contact.

Strategy-led structure • Mobile-first build • Clear lead paths

Local SEO systems

Search foundations that help nearby customers discover the right services, locations, and proof points.

Service pages • Local signals • Review-focused content

Local SEO systems

Search foundations that help nearby customers discover the right services, locations, and proof points.

Service pages • Local signals • Review-focused content

Business automation tools

Custom workflows that streamline intake, follow-up, reporting, and everyday admin without feeling robotic.

Automations • Assistants • Operational dashboards

Business automation tools

Custom workflows that streamline intake, follow-up, reporting, and everyday admin without feeling robotic.

Automations • Assistants • Operational dashboards

Process

Strategy first, then a build you can actually use.

Strategy first, then a build you can actually use.

Strategy first, then a build you can actually use.

Small businesses do not need another vague marketing package. We start with the practical blockers, then ship the site, search foundation, and tools that solve them.

01

Audit the opportunity

We map your services, competitors, local search gaps, and highest-value conversion paths.

02

Build the visible system

We design and launch the website, page structure, messaging, and trust signals.

03

Improve with data

We refine search visibility, lead quality, and automation workflows as the business grows.

Automation, applied carefully

Automation that supports your team instead of confusing your customers.

Automation that supports your team instead of confusing your customers.

Automation that supports your team instead of confusing your customers.

We design digital tools around real business workflows: lead qualification, quote prep, customer follow-up, reporting, and internal knowledge. The result is less admin, faster response times, and a business that feels more buttoned up.

Lead intake and follow-up that feels fast, personal, and consistent.

Simple dashboards that make local visibility and leads easier to understand.

Internal assistants trained on your services, policies, and common questions.

Ready when you are

Let’s make your business easier to find, trust, and choose.

Let’s make your business easier to find, trust, and choose.

Let’s make your business easier to find, trust, and choose.

Tell us what you sell, where you serve, and what is slowing growth. We’ll help identify the clearest next move.

Tell us what you sell, where you serve, and what is slowing growth. We’ll help identify the clearest next move.

Tell us what you sell, where you serve, and what is slowing growth. We’ll help identify the clearest next move.

Michael Pickering & Jonathan Wilt

Michael Pickering & Jonathan Wilt